In 2016, Complexcon completely destroyed the reputation of every streetwear trade show or convention to ever exist on the face of the Earth. That sounds dramatic, but it's true. The show lives up to its self-proclaimed metaphor of "the internet in real life." The show features just about every popular brand currently on the market, and just about every influential celebrity, within the hip-hop and street culture world, shows up.
It is the new Disneyland for any hypebeast (def.: person infatuated with modern street culture/trends) and while it only happens once a year, its power is unprecedented. Complexcon is killing traditional streetwear, in such a great way.
What does this even mean? Well, streetwear used to be a niche community for against-the-grain individuals to express their values without feeling judged, and not worrying about making white people feel uncomfortable. Today, shows like Complexcon and all who participate have thrown that into reverse overdrive.
At Complexcon this year, the attendance was doubled (which resulted in various altercations and fights), the vibe was oddly corporate, and the need to impress every other person who walked the grounds of the event slapped all of us in the face. According to an article by Highsnobiety, we all had mixed emotions. To put it short, it made streetwear feel (1) not niche at all, (2) far too organized, (3) like "looking cool" is the number one priority, and (4) like it has now become a competition, rather than a free and open lifestyle.
And the worst of it all, it was really fun. And it's only going to get better as much as it gets worse.
Stop it. You've been trying to decide for over an hour. The average human eats almost 90,000 meals in a lifetime (Source), why is this one so special? I'll tell you why, because you're about to eat at one of these glorious establishments:
There, I narrowed it down for you. LA is a big city, so at this point you should probably just go to the one closest to you... Still can't decide? Just go to Chipotle and get a Sofritas bowl, go to bed later, wake up, and don't forget that I told you about these when you get hungry tomorrow.
P.S. I'm happy you're vegan.
So I was at this social media influencer workshop the other day, it was 7 hours long. I have a pretty bad attention span, so I missed a lot of the redundant information about what hashtags to use and how to edit your photos/videos to look like everyone else's. Long story short, the atmosphere in the room was pretty dead. That is, until this guy Nigel Tierney came up to speak. But instead of speaking, he plugged his phone into the TV so we could see what he was doing, opened this camera app, pointed his camera at an empty table nearby, and a VERY REALISTIC T-REX appeared and started roaring at us like we were in Jurassic Park all of a sudden. *queue headline of this article*
The energy in the room lit up. We were just formally introduced to Augmented Reality. Well, we have already been introduced to augmented reality (Pokemon Go, the dancing hot-dog filter on Snapchat, etc.), but this time was special. We all weren't ready for AR, and Nigel went on to show us why:
AR has been developing behind the scenes for years. If you look at the photo above, you may be able to see where it's headed. According to AdWeek, "AR transforms your current environment by adding digital information to your line of sight." What this means is that a layer of digital content will simultaneously interact with our actual human perception of the world.
Imagine looking at a stranger across the table from you and being able to see data of how well you two "match up", or looking at new snacks on a grocery shelf and being able to be presented with which one you might like most based upon your taste preferences and dietary needs, or making a T-REX appear with your mind anywhere you want!
I'm getting carried away here. But let's face it, AR is coming, and we're all not ready for it.
Dominic Tierno | The Pennsylvania State University | firstname.lastname@example.org